Since joining the exhibition industry in 2016 at i2i Events, Emma has built her skills as a strong marketer and senior leader through an ever-growing set of responsibilities. She has subsequently worked at UBM on their flagship series, and Clarion Events’ award-winning technology portfolio, working her way up from Marketing Assistant to Head of Marketing. In 2023, Emma joined CONNECT as their first Marketing Director, bringing Oman’s events to the world’s stage, with a focus on improving efficiencies within the team and optimizing their tech stack. Emma also chair’s the AEO Futures Board, who give junior-mid management level members a chance to have their voices heard on poignant issues that affect the industry.